To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video
Hoffman, R.C., Munemo, J. & Watson, S. (2016). International franchise expansion: The role of institutions and transaction costs. Journal of International Management, 22(2): 101-114. (Lead Article).
Transcript not available
* * *
Video Feedback »
Salisbury University © 2024